How Do You Know If Your Idea Is Any Good?

Are you wondering if your career change or business idea is any good?

Or worried if you’ll like doing it?
This video is for you!

If you’re in a career or job you don’t enjoy right now, then one of your biggest motivators for wanting a big change is likely that you want to start a career or a business that you truly love, that you have an interest in and that really allows for your full self-expression.

On the flip side, what might hold you back from making a big change is that you’ve stayed for so long in that job or career you don’t enjoy that you’ve lost touch with who you really are and what you enjoy doing.

What that means is that you might be wary of making a big change just in case you’re not going to like it and it’s not going to be any better than what you’ve got now.

Can you relate to that?

The reason why I know you might be feeling like that is that my name is Rikke Hansen. Since 2005, I’ve run a transition consultancy for career changers and entrepreneurs and what a lot of you smart people are telling me is this:

“I would love to start my own business or change career – BUT how do I know if the idea that I’ve got is any good and if I’ll even like it?”

My answer is always the same.

Let me give you a love analogy, a relationship analogy:

“Well – How do you know if someone is right for you and how do you fall in love?”

The answer is always: You DATE them, right?


Two things:

1. Get out of your head.

You can’t think your way through to whether someone is right for you. You can’t think your way through to falling in love. It is a full body experience.

You get out of your head. You get in the game. You date this person.

How does it make you feel?

What does it make you become?

2. Consistency & Time

One night stands are rarely enough to know if someone is right for you.

You need to date them over time. Spend time with them consistently to see (and feel) if it’s the right person for you.

It’s exactly the same thing when it comes to knowing whether your idea for a business or a career is right for you:


Get out of your head.

Knowing whether something is right for you is not a head game.

You can’t think your way through to it.

You’ve got to get in the game because what we’re looking for is real-life feedback from the only guinea pig that really matters here and that is YOU.

We’ve got to look at how you can test drive your idea to get real life feedback to know whether you’re in love with it or not.

How to test drive

The easiest way to give you an example of how to test drive is this:

Don’t start by opening a restaurant.

Start by picking out a particular dish/food and test drive with a food truck.

Or a pop-up shop.

Or by catering for different parties.

This approach will give you an initial feel…BEFORE you go all in and marry it.

Client Case Study: From Trading To Running Sports Events

I had a trader client who’d always done trading, always been in banking. But he had a real interest in sports.

However, he didn’t know if he was going to enjoy doing it for a business.

He knew he wanted to do sports events, so what he started doing on the side was test driving sports events, just small ones and guess what:

He totally fell in love with how that made him feel, how good he was at it, how much he loved actually connecting with people around a subject he truly loved which wasn’t trading. It was extreme sports!

After having done that for a while, he could jump ship knowing very well that it was the right idea that he’d chosen.

A lot of my clients right now are also test driving what is right for them.

One client is a marketing person. She’s really keen to explore longevity. She would love to help women live longer and age better, but she’s not going to jump overnight.

What she’s doing right now is blogging for three months and doing videos about that subject to see if after three months, she’s still in love with it BEFORE she goes all in and builds a business around it.

Exercise: What is the thing YOU can start test driving?

Think about what you can take action on to allow yourself to either fall in love or to know that is not the right thing for you – Those are really the two outcomes you’re looking for.

Two Outcomes:

 1. You fall in love.

The first one is easy. You fall in love. It’s the right thing. Off you go, go all in.


 2. You Know What You DON’T Want.

It might also be that you realise, actually, it wasn’t as nice as you thought originally. However – To use another relationship analogy – If you’ve ever had a bad relationship, that will teach you a lot about what you DON’T want.

The good thing about this? You’ll recognize a good thing when you end up seeing it! It helps you get much clearer about what you DO want and then you just go onto the next thing.

You will fall in love if you get yourself into the game.

Remember: You can’t think your way through to the answer to “Is it a good idea” or “Will I like it?”

Instead, jump in and test drive it to allow yourself to fall in love.

Once that’s happened you can go all in knowing that it’s the best decision that you ever made.

Come over to (that’s here!) for more reality checked videos like this – Thank you.

On Own Business

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